Carent
Choose the perfect car based on your needs.
When you need one, Why not take one?
Easy renting for in and out-of-city use
Role: Research, User Flow, Personas, Wireframes,UX/UI.
Year: 2019
Designed during UX studies.
The problem
Lack of a user-friendly car rent App for city dwellers.
The reasons
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Unclear rent option: drop-off location and duration of rent.
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Lack of personalized options: model\type, toddler seats, bicycle carrier, etc.
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Hard to use interface with a lot of steps.
Research
The task was to design & characterize a car app that resembles car2go.
By viewing all kinds of car rental and navigation apps I found that the majority of thous are based on searchable maps to find the nearest available car rental agency. Apps wear sorted according to their user's needs, meaning that can be different between city and country renting experience and convenience expectation. After the apps viewing I listed the features I liked, dislike, and the ones that I thought I can use but need to adapt them.
Users, interviews & beaihore
As part of this project, I interviewed several of my classmates of different ages, finding out what was their pain point in renting a car. Convenience was first, how far are the car and its pick up points. This turns out to be a major point that leads me to narrow my audience.
The users are teachnolical beacause of that I decided to use the convetion of a map search inferface with FAB that lead to the user action with the writting "find a car".
From the conversetion it accurd that personalize filltering is an importent subject.
Personas
Ronit & Dori
30 years old and 34
Married +2
Live & work in Tel Aviv
There needs:
They have two children,7 months and 5 years old. They don't own a car, due to the high costs of their apartment and maintenance. Their need is to travel with children and to stay on budget. They like to travel on Saturdays and visit their parents in Haifa.
Noa Cohen
24 year old student
Lives in Givatem
Here needs:
Noa lives with 2 roommates. She works as a waitress in the evenings. Her apartment rent is hight and she has to pay for her studies, she can't afford a car of her own. Noa hates to travel by bus, wants a medium-size car for an occasional trip to friends outside the city.
Solution
My users need a fast and easy interface, to match their fast city lifestyle. After considerations by priority of the components I concluded I build the app wireframes:
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Personal filtering as the main factor for my users
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The location research needs to be at the top of the map on the home page.
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the features for my personas need are the Items that they don't own (boosters,bike carriers ect).
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Only cars that meet the qualifications of your filtering will remain as options on the map
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The rent sequence is based on the filter flow on the lower panel.
Wireframes
Start your car search easily!
When opening car-dot,
you can see full details.
Use filtering for the best results
After choosing your car,
we'llll navigate you toward it.
relevant car will stay on scren
When you'il near the car
Press start & hit the rode
New design Guidelines
I took the covid pandemic to practice my UI skills by learned more design tools and theories. I design this app in my studies and after the second lockdown, I decided to visit my app and to re-design it.
I kept in mind the users, the recent UI trend about color, shape, and hierarchy×¥. I updated the design to be more modern, clean, and simple (three of the magic words for grat design) and viewed all of my UX desition once more, here is the result:
Green
Mint green
White
Black
#FFBB5A
#1AD15D
#52DE97
#2D7873
Roboto font
Aa Bb Cc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Redesign product
The home screen is the main map for searching for your best car. You can use the filtering located in FAB. To keep the design minimal, I used 2 types of green and basic colors (black & white).
